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DAVID HERON

Sarasota Real Estate Expert

TRUSTED TO DISCOVER SARASOTA'S FINEST LUXURY SPACES

YOUR AGENT

Meet David, a British-born real estate professional with 15+ years of international experience, including a successful career in the London property market and a proven track record in Sarasota and across Florida. His expertise lies in delivering a stress-free, efficient buying or selling experience, supported by cutting-edge marketing and a detail-oriented approach that ensures your objectives are met with precision.

With a background in asset management and as the owner of multiple businesses, David brings strategic insight, analytical thinking, and strong negotiation skills to every transaction. Whether you’re relocating from the UK, investing from overseas, or moving within Florida, David provides clear, honest guidance to make your real estate journey successful and seamless.

Are you relocating from the UK? Learn more here.

 

 

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TESTIMONIALS

What do past clients think about working with David?

"David is incredibly knowledgeable about the Sarasota real estate market and provided valuable insights that helped me make informed decisions. I highly recommend David to anyone in need of a reliable, friendly, and knowledgeable real estate agent in Sarasota."

- Buyer

"We had the pleasure of working with David to sell our Sarasota home and couldn't be happier with the experience. From the very first meeting, he was professional, knowledgeable, and incredibly responsive to all of our questions and concerns. The marketing materials were top-notch and really showcased our home's best features. Thanks to David's expertise and diligent work, our house sold quickly and for the price we wanted. We highly recommend David to anyone looking to sell their home efficiently and stress-free!"

- Seller

"David made our investment journey not only successful but enjoyable, providing invaluable insights and opportunities with excellent communication throughout the process."

- Investor

WORK WITH DAVID

With personalized guidance and expert local knowledge, let's make your Sarasota real estate dreams a reality. Connect with me today to realize your property dreams.

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NEWSLETTER

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Why Your Home Didn’t Sell the First Time (And What Needs to Change Before You Relist)

By David Heron | January 23, 2026

It’s frustrating (and more common than most sellers realize) for a home listing to expire without a sale. When this happens, many homeowners assume something is “wrong” with their property or that the market simply isn’t cooperating. In reality, unsold listings almost always come down to a disconnect between strategy and buyer expectations, not the […]

What the Sarasota & Manatee Housing Market Looked Like in 2025…. And Why It Matters for 2026

By David Heron | January 18, 2026

A Data-Driven Breakdown of the Latest Full-Year Market Report As we start 2026, the official year-end 2025 housing market data for Sarasota and Manatee Counties has now been released. This is the most complete and reliable snapshot we currently have of how the local market behaved across the entire year. While national real estate headlines […]

Sarasota & Manatee Housing Market Update (November 2025): What the Latest Data Really Shows

By David Heron | January 14, 2026

The following analysis is based on the latest housing market data currently available from the REALTOR Association of Sarasota and Manatee (RASM), covering activity through November 2025. As with all real estate data, this represents a snapshot in time, but it provides the clearest, most up-to-date insight we have into how the Sarasota and Manatee […]

Why More Brits Are Looking at Florida Property Again (And What’s Actually Driving the Interest)

By David Heron | January 11, 2026

Over the last few months, I’ve had an increasing number of conversations with people back in the UK asking the same question: “Are Brits starting to buy in Florida again?” My answer is: yes….. but not for the reasons people usually assume. This isn’t about cheap flights or theme park offers. What I’m seeing on […]

What Bitcoin’s Maturity Means for Crypto Investors Buying Real Estate in Florida

By David Heron | January 5, 2026

Over the past year, Bitcoin didn’t perform the way many investors expected. Prices were flatter than prior cycles, volatility cooled, and the “easy upside” narrative felt muted. Some people saw that as a disappointment. Others saw it for what it really is: Bitcoin growing up. And when assets mature, investor behavior changes, especially when it […]

How UK Buyers Can Purchase Property in Sarasota (Complete Guide)

By David Heron | December 1, 2025

Buying property in Sarasota from the UK is far more straightforward than most people think. You don’t need to be a US resident, you don’t need a US credit score, and you don’t even need to be physically present for the purchase. But… the process is completely different to the UK system. As a British-born […]

How Much Are Closing Costs in Florida?

By David Heron | September 25, 2025

Buying a home in Florida is exciting, but if it’s your first time or you’re relocating here, the last thing you want is a surprise at the closing table. Most buyers budget for their down payment, but there are a whole range of closing costs in Florida that you’ll need to plan for. In this […]

Florida Homebuilder Layoffs: What It Means for Buyers in 2025

By David Heron | September 7, 2025

The Florida new construction market is showing early signs of softening, and one of the biggest indicators is coming from the builders themselves. Recent data reveals that homebuilder layoffs are on the rise in key Sun Belt markets, including Tampa, Jacksonville, and across the state of Florida. But what does this mean for buyers, sellers, […]

The Truth About Florida’s Condo Market: What Buyers and Sellers Need to Know

By David Heron | August 31, 2025

Florida has long been a dream destination for people seeking sunshine, sandy beaches, and a maintenance-free lifestyle. For many, that dream takes the shape of a condo. Lock-and-leave living, resort-style amenities, and proximity to everything Sarasota and the rest of Florida have to offer. But lately, the condo market has been making headlines for all […]

How to Calculate Your Home Equity (and Why Sarasota Sellers Should Care)

By David Heron | January 25, 2025

Your home is not just where you live-it’s one of your biggest financial assets. If you’re thinking about selling your Sarasota home, understanding your equity is crucial for making informed decisions and maximizing your profits. What Is Home Equity? Home equity is the difference between your home’s current market value and the amount you still […]
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